Off The Record joins Ace

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Ace takes over data & growth agency Off The Record


Amsterdam, April 15th 2021 – As of today data & growth agency ‘Off The Record’ joins Ace. With this take-over the agency group adds data & growth marketing to their range of services and continues to build its integrated proposition of Connected Brands.

Rogier IJzermans, CEO Ace: “In the past few months Ace has worked hard on establishing its brand services. The take-over of Off The Record is an important new step towards a more performance based approach. They are the absolute leader when it comes to data & growth marketing in The Netherlands and one of only a few agencies that are really interested in the connection between data and creation. For us this is an essential part in building sustainable and integrated brand solutions. I am thrilled to be able to add this talented team to Ace.”

Bas Prass, founder Off The Record: “My goal with Off The Record has always been to put data & growth marketing on the map. We want to be the go-to party in Europe when it comes to business growth and product innovation. For big brands as well as scale-ups with market leader aspirations. This is always a multidisciplinary process, where the biggest successes are accomplished through close cooperation with top professionals. It also allows us to attract the best talent in the market and remain front runners, while at the same time work for the absolute crème de la crème of brands. I am extremely proud.”

About Ace
Ace is a new skool agency consisting of the following agencies: HERC, Born05, Blauw Gras, Glasnost, Fitzgerald, Airborne, Newborn and Off The Record. More than 200 employees are working from both Amsterdam and Utrecht. In the portfolio of the group are brands like: ASN Bank, KLM Royal Dutch Airlines, Nederlandse Loterij, Samsung, Unilever and YoungCapital.