MissJourney: world’s first AI that celebrates women

Artificial intelligence (AI) is pushing humankind forward, but what about womenkind? If you ask AI to generate images of professionals, less than 20% is female. To raise awareness on AI bias we created: MissJourney. The world’s first AI alternative that challenges traditional patterns and gender stereotypes with female based artworks.

MissJourney is the world’s first AI text to image generator that celebrates women. The user-friendly AI tool was built to combat AI gender bias and has a built-in logic that helps AI to create anti-stereotypical prompts. When it is asked to imagine a portrait of a CEO, athlete or leader, rather than producing the usual male stereotype examples this AI tool creates diverse female-led artworks. This way, MissJourney actively contributes to representative digital art and makes AI accessible to everyone. Current AI tools like Midjourney are complex tech systems built for the code-savvy early adapters. In contrast, MissJourney is a free, easy to use and the most accessible AI tool out there. No coding, no experience, no accounts needed.

MissJourney launched on International Women's Day to raise awareness on gender bias in AI. Built to challenge gender stereotypes and to change old patterns. The project was done in response to the growing attention and concerns on bias in AI. In TEDxWomen we found the right non-profit partner - representing and empowering women across the globe - to push the conversation beyond International Women’s Day and continue the quest for inclusive AI that serves us all.

People all over the world embraced the message. Within two weeks over 160.000 creations have been made, and counting. Encouraging people to share their search results with their social network to spark conversation. The campaign has been covered by national newspapers, TV channels such as renowned Dutch talk show Jinek, NOS, RTL and several radio and podcast shows. Media outlets worldwide from 12+ countries picked up on the news, reaching over 100 million people within 2 weeks time. And MissJourney already has won its first award within one week.

MissJourney marks the start of the year-long TEDxWomen program themed; Decoding the Future. Unpacking the journey to disrupt the codes that society has agreed to for so long, uncover ways to change them, break them and build equality despite them. Through mentorship programs, panel discussions and events, we’re openly discussing how things can be done differently to reach a more inclusive digital future.

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